Dental SEO Case Study

Crazy about medical and dental SEO like we are?

Want to look under the hood and find out exactly how a medical SEO company works and optimizes your website?

We have prepared for you 3 separate case studies that show you how we optimize websites, whether they are already active (and need more work) or brand new ones. To make it more thrilling, you\’ll see how we optimize locally, how we re-focus our keywords and how we start a completely new medical website for Autoimmune Diseases.

These client websites will not be disclosed for privacy issues and, more importantly, for not spoiling the experiments. If I start giving you links or their names, you\’ll surely visit them and this will affect our results. I\’d like them to be undisclosed at least for a while, so that ALL the traffic / rankings are natural and not affected by our work here.

Quick links: list of our medical SEO Case Studies, Healthcare SEO Case Study.

What\’s different about this SEO case study?

I tried to provide 3 separate situations and show you our approach in any of these cases. In some we\’ll do site scanning, SEO audits and re-focusing our keyword research, in others we\’ll guide you on how we choose a domain name, how we start with the platforms, initial settings, how we plan monetization and so on.

This case study follows an orthodontist who wants a brand new website built.

As we do medical website design as well, we are the ones to handle ALL the work, from medical logo design, website build and, of course, the search engine optimization tasks.

Dental SEO Case Study – Main Steps

• Initial keyword research
• Competitor analysis
• Domain name registration
• Hosting provider selection
• Website platform selection
• WordPress installation
• WordPress theme design
• Plugin installation
• Keyword research and assignment
• Content planning
• Delivering the SEO plan over the next months

Initial Keyword Research

If you look at our other new medical website keyword research, our keyword research there is pretty complicated. We need to grow a national (international, even) website around AUTOIMMUNE DISORDERS. In order to do this we\’ll need to research these keywords and then take each disorder and create a keyword plan for it.

This project is easier: we have an orthodontist in an US state who needs a new website. Since he has to rank locally, we\’ll do some research for orthodontics [state], orthodontics [city], orthodontist [state], orthodontist [city] and then move to traditional braces, Invisalign, Damon braces etc. + [state] and [city].

Without much ado, here are my initial keywords and a quick glance on the main details:

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How to read the initial keyword data?

SEARCH VOLUME – this shows us how many people (in the US) are searching in Google for this exact keyword. We\’d want to have at least 200 searches, but, even the third keyword is good, because of another interesting quality … but we\’ll talk about it below.

Now we stick to our search volumes.

If I optimize for a keyword that has 10 searches / month, it\’s rather useless since, even if I was no.1 and had a 100% CTR (I wished), I\’d still get 10 website visitors. Which is nothing. So, in general. we\’ll try to get at least 100-200 local searches so that we get some traffic and leads.

There\’s a caveat to this theory though .. The third keyword has 20 searches/month, which is almost nothing, but, wait, the CPC (Cost Per Click) is $6.78. If anyone is willing to pay almost 7 bucks for a website click, I want to rank for that keyword.

CPC – or Cost Per Click. As companies advertise on Google, you\’ll notice their websites up in the results with a little \’AD\’ button near the website name. If you click on such a link, the company will pay few cents, dollars or tens of dollars to Google. Once the visitor lands on that website she can read more about said company, buy something, make an appointment or bounce off (meaning they close the website without a second interaction).

There\’s a lot to be discussed about bounce rates, conversion rate optimization and so on, but now we\’ll stick to our keywords.

During my keyword researches I like to unearth such keywords that are pretty costly, so that I can save my clients some money. Instead of mindlessly paying 10 bucks/click and getting almost no ROI (or too little to matter), they can get more traffic and leads by doing some smart ranking.

KEYWORD DIFFICULTY – a number from 1 to 100. The bigger the percentage, the harder it is to rank for said keyword. In the other healthcare SEO case study you\’ll see that some of our keywords are crazy hard to rank for. In this case, with a difficulty of around 50%, we\’ll be able to rank a new website.

You\’ll find out later how we\’ll register our domain name, now let\’s see the last metric we\’ll discuss now:

COMPETITION – a number from 0 to 1. The higher it is, the more advertisers bid on it. It makes sense, as Invisalign is a very expensive and modern treatment, orthodontists are bidding a lot, getting the CPC to 6.78 dollars and a competition level of 0.5.

Competitor Analysis